Blogs
Best practices for digital marketing
Digital Marketing Funnel
#digitalmarketing #customeracquisition #customerlifetimevalue #CLV #LTV
Digital Marketing Funnel is the online pathway that guide potential customers through different stages.
Stage 1 – Create Awareness (Top of the funnel)
• Attract visitors and make them aware about the best deal.
• Key Metrics – Impression, Views, Reach, Share
Stage 2 – Interest and Consideration (Middle of the funnel)
• Capture visitor contact information and turn into leads.
• Key Metrics – Conversion rate, email list, CPL (Cost Per Lead), engagement
Stage 3 – Evaluation and Intent (Bottom of the funnel)
• Convert leads into guest by proving your deal is best suitable.
• Key Metrics – CTR (Email Click through rates), SQLs (Sales Qualified Leads)
Stage 4 – Conversion and Buying (Decision Point)
• Materialisation by completing sales online.
• Key Metrics – CR (Conversion Rate), AOV (Average Order Value), CPA (Cost Per Acquisition)
Stage 5 – Retention and Advocacy (Post-purchase)
• Turn guest into repeat buyers.
• Key Metrics – CLV (Customer Lifetime Value), Repeat Purchase Rate, NSP (Net Promoter Score)
On Page SEO
#OnPageSEO #digitalmarketing #contentoptimization #marketingchecklist #SEO
Ranking plays a very important role in today’s Digital and competitive environment.
Higher ranking will increase the visibility and give competitive advantage.
Are you struggling with Rank Higher? Recommended to start with On-Page SEO first.
Points to be checked :
The URL – Ensure that URL is clean and readable and remove date and year if content is evergreen.
The Title Tag – Limit the characters below 60 as google displays between 50-60 characters. Does it include the primary keyword near the front? e.g. “Easy booking”, “Fly Smart”
The Meta Description – Limit the characters below 160 as google displays between 150-160 characters. Does it include a call to action (CTA) to get the click? e.g. “Learn more”, “Shop now”
The Images – Did you rename the file from “IMG_1234.jpg” to “airline-flight-to-maldives.jpg”?
Did you fill out the Alt Text? e.g. “Business cabin seat on international flight”
The Links – Did you link out to any authority sources? Outbound links to trusted websites actually help your credibility. e.g. “Official government tourism website”
Key Takeaways : –
– Human Readability
– Natural language
– Question and Answer
– Add context and relatable terms
Brand Building Strategy
#brandstrategy #businessgrowth #digitalmarketing #enterpreneurship #brandmanagement
Top Non-Negotiables of Modern Brand Building:
Is brand means logo or color or slogan? Clear answer is “No”.
What is brand and how do we measure the same?
Your brand is the gut feeling someone has when they hear your name.
Real brand building is about becoming relevant, reliable, and remarkable over years.
What are the key Requirement?
1. Clarity Over Creativity
2. Consistency Over Campaigns
3. Community Over Communication
Technical SEO
#technicalSEO #googleaccess #googlesearchconsole #digitalmarketing #googleindexing
Technical SEO guide which helps to rank on Google:
Google Access – Ensure that your website is not accidentally blocking Google from entering. Check that the site loads properly and you are using the secure version (HTTPS), and you haven’t instructed Google to “ignore” your important pages.
Sitemap – Give Google a map of your site or Indexing. Find your sitemap (usually yourwebsite.com/sitemap.xml) and submit it once in Google Search Console.
Page Value – Decide which pages should exist. If a page doesn’t help a real user (like an old draft or a thin product page), delete it, merge it, or hide it from search engines.
Page Purpose – Give every page one clear job. Focus on one topic, use a clear headline, and break the text into sections.
Titles – Write titles that explain what the page does. Every page needs a unique title that includes your main topic and tells the reader what they will gain.
Site Speed – Make your site faster without needing to code. You can do this by making images smaller before uploading them, removing plugins you don’t use, and avoiding heavy animations.
Machine Clarity – Write for machines (AI and Google) clearly, not by trying to “trick” the system. Write naturally, avoid stuffing in too many keywords, and focus on a clean structure.
Internal Links – Connect related pages together.
Meta Ads
#metaadvertising #socialmediamarketing #onlineadvertising #businessgrowth
Meta Ads aren’t as confusing as they seem :
If “Meta Ads” sounds complicated, let’s break it down:
What is it?
The ads system on social media platforms like facebook and Instagram or
Flight / hotel bookings platforms like Skyscanner and Kayak.
What is the Goal?
Get your offer or deals in front of new and interested people.
How does it work?
Target audience by location, interests, behaviour, and even job titles etc..
What are the controls?
You can control or direct platforms to control your spend.
Control over where the ads goes.
Think your ideal customer or client is on Facebook or Instagram? They probably are.
In simple terms: It’s a tool that lets you show your product or service to the exact people most likely to care.